Our history
Our history
Shall we tell you about the origin of Novoma?
It all started with a friendship, (already) almost 15 years ago in the heart of Gers, in the South-West.
Growing up in the land of bon vivants has led us to consider that a varied, raw and gourmet diet is the recipe for well-being.
Probably like you who are reading these words, we quickly noticed two major problems:
- A depletion of vitamins and minerals in the fruits and vegetables we consume, due to environmental degradation, intensive cultivation methods, the omnipresence of chemical inputs and endocrine disruptors.
- An acceleration of the loss of nutrients by the body, linked to our Western lifestyle, a source of psychological stress and chronic fatigue. And with it, the frequent consequences that we know: reduced immunity, premature aging of cells, sleep disorders, joint pain, etc.
And the numbers speak for themselves.
Source: SYNADIET. 2023 Observatory and 2022 market figures.
The food supplement market
Unequivocal findings.
This awareness has led us to take a closer look at the market for food supplements and nutrition: if a healthy lifestyle is THE basis of a healthy body, supplementation is now relevant .
But first, a little flashback to 2012. We began a major investigation and meticulous decoding of food supplements, from the origin of the ingredients that compose them, to their sale (at a high price) to us, consumers anxious to find formulas adapted to our needs.
Our findings are clear:
- Products containing insufficiently dosed active ingredients or controversial compounds (magnesium stearate, etc.).
- Often exorbitant prices.
- Sometimes obscure manufacturing processes and traceability.
- No evidence of effectiveness.
Our mission
Your daily well-being.
Since the very beginning, we have designed and developed our supplements to meet a multitude of needs, always with the same objective: to provide healthy solutions and make well-being accessible to all. With:
- Supplements formulated with the best possible active ingredients for optimal effectiveness.
- Dosages that are respectful and adapted to the physiological needs of the body.
- The greatest possible transparency on the manufacturing and origin of raw materials.
- Clear information and personalized support to help you find the ideal formula.
- Ever more sustainable packaging.
- A fair price, without ever compromising on quality.
In short, honest and trustworthy formulas. Formulas that we will continue to reinvent in light of scientific advances.
Formulas that we are proud to offer you.
We tell you all about it in video
“We won’t change the world, but what we do, we do WELL. With integrity, transparency, and authenticity. For the health of today and tomorrow. For you, for us, and for our children.”
Alexander & Lucas
Founders of Novoma
